Everyone wants to know the best way to lose weight, but few people realize that the problem has already been well and truly solved. While many people anxiously wait for the next crackpot diet involving baked beans or baby formula, there are others who are walking, talking examples of what we already know.

Look around you and you probably know many people who have been overweight and got back in shape. You probably also know a lot of people who have managed to stay at a healthy weight their whole lives. It’s unlikely that those people explored The Blood-Type Diet or The Alkaline Diet, which seem to be much more based on marketability than fact.

The medical profession has brought us cures for some of the most horrific diseases, including polio, diphtheria and other diseases that once plagued millions of lives. This same medical community has already brought us a cure to being overweight, and it doesn’t involve chomping on asparagus or nibbling on fish bones. The answer lies in calorie-controlled diets, just as diet plans by Weight Watchers and the medical profession has been telling us for an eternity.

For most of us, the problem is rarely not knowing what food and diet will help us lose weight. It all comes down to the emotional pull we find ourselves under as we lead busier and busier lives. Humans also have hedonistic hunger. This is when we want to eat not because we’re hungry, but because of the pleasure we derive from it.

“Subjective feelings of hunger are more likely to reflect our hedonic hunger level than our body’s actual energy needs, and our body’s hunger signals are not closely linked to the amount of food we are likely to eat at the next meal or snack. Satiety, or fullness, has only a small effect on the pleasantness of foods. Instead, it is the availability and palatability of foods which keep us eating,” writes Jane Collingwood, in an article discussing whether we are slaves to hedonistic hunger.



Weight Watchers bases its program within the confines of the scientific method and pushes for people to follow a calorie-controlled diet, using a points system that removes the frustrations that calorie counting can bring. Additionally, Weight Watchers 360 program aims to get at the hedonistic side that can so often undercut our hard-fought efforts.



Even when we know something will make us put on weight, we’ll still sometimes eat it. This is the reality of human nature, and Weight Watchers 360 aims to “give people what they need to make their environments work for them,” says Weight Watcher’s Karen Miller Kovach, who leads scientific research for the firm. “We’re incorporating new ideas and strategies — namely, Routines and Spaces — that are not focused on having higher levels of self-control, but rather, simple strategies and tactics you can do to make it a lot easier to make a healthy choice.”